Everything I do for a dental practice, written down so you can do it yourself.
Four complete guides covering the whole stack: the tracking that proves what your marketing produced, the keyword research that decides which pages to build, the Google Business Profile work that wins the map pack, and the honest maths on press distribution. No gated downloads, no email wall, and every figure sourced.
Tracking and analytics setup
Most practices cannot tell you what their marketing bought them, because the one thing worth measuring was never set up. Here is the whole build, free, in about two hours.
Keyword research and content planning
Publishing without keyword research is not a slow route to traffic. For 96 percent of pages it is no route at all. Here is the research process, and the free version of it.
Google Business Profile and the map pack
For a local practice the profile often does more work than the website, and almost nobody looks after it. Fourteen point audit, the fields that rank, and the honest truth about posts.
Press distribution and authority
950 placements for $399, from a real report. Also: why the "900 backlinks" pitch is wrong, what Google actually says, and the fifteen minute email worth more than all of them.
Because the work is not the secret. Doing it is.
Everything in these guides is what I actually run for practices, written out in full. If you have the time, do it yourself and it will work. If you would rather it was done properly while you see patients, that is what the call is for.