Everything I do for a dental practice, written down so you can do it yourself.
Nine guides covering the whole stack: the tracking that proves what your marketing produced, the keyword research that decides which pages to build, service pages that rank, the Google Business Profile and reviews that win the map pack, AI search, the honest maths on press distribution, and two data reports on the 2026 market. No gated downloads, no email wall, and every figure sourced.
The numbers, sourced and explained
Spending, income, confidence, hiring, patient visits, reviews and AI use, each figure traced to its publisher, plus a worksheet to compare your own practice.
The patient journey, with data
AI answers before clicks, the 4.5 star bar, review recency and online booking. Each step of the 2026 patient journey with sourced numbers and a 12 point audit.
Service pages and on-page copy
What a dental service page can win without links, the anatomy that ranks and converts, title formulas, patient questions and what to watch after publishing.
Getting and answering Google reviews
One review a week, asked the same way of every patient, and replies that never confirm who your patients are. The system, the templates and the rules, sourced.
AI search visibility for practices
Nearly half of consumers now ask AI for local recommendations. Here is what the assistants draw on, the myths Google itself debunks, and a monthly test you can run.
Tracking and analytics setup
Most practices cannot tell you what their marketing bought them, because the one thing worth measuring was never set up. Here is the whole build, free, in about two hours.
Keyword research and content planning
Publishing without keyword research is not a slow route to traffic. For 96 percent of pages it is no route at all. Here is the research process, and the free version of it.
Google Business Profile and the map pack
For a local practice the profile often does more work than the website, and almost nobody looks after it. Fourteen point audit, the fields that rank, and the honest truth about posts.
Press distribution and authority
950 placements for $399, from a real report. Also: why the "900 backlinks" pitch is wrong, what Google actually says, and the fifteen minute email worth more than all of them.
Because the work is not the secret. Doing it is.
Everything in these guides is what I actually run for practices, written out in full. If you have the time, do it yourself and it will work. If you would rather it was done properly while you see patients, that is what the call is for.